This campaign was launched at the beginning of 2018 to focus on the need for an integrative (whole person) approach to cancer care.
The ‘Because I need more than medicine‘ strap line has since been used in the charity’s general message and resonated well with people living with cancer. It was also used to title its 2018 annual report.
In 2019, the charity held a conference by the same name. You can read more about this here.