The Covid-19 pandemic has had a catastrophic effect with the cancellation of thousands of events and the loss of billions in income through fundraising events.
Penny Brohn UK is expecting to lose over £500,000 from cancelled events in April and May alone. The 2.6 Challenge is a simple and fun way for you to get involved and make a huge difference, keeping our services running now and in the future.
The Virgin Money London Marathon, which should have taken place on Sunday 26 April, is the world’s biggest one-day fundraising event, which raised more than £66.4 million for thousands of charities in 2019.
As it cannot take place as planned, its organisers have created a “lockdown-friendly event” which is easy for anyone to join in and make a difference, especially for smaller local charities. Every small “event” can add up to something worthwhile.
The campaign, The 2.6 Challenge, will launch on Sunday 26 April 2020 – what should have been the date of the 40th London Marathon – and will last for a week. The 2.6 Challenge is open to anyone of any age – the only requirement is that the activity must follow the Government guidelines on exercise and social distancing and remember to stay local.
The challenge is to dream up an activity based around the numbers 2.6 or 26. Taking up the 2.6 Challenge can be as simple as walking or running 2.6 miles or kms. You could hop the length of your garden 26 times, cycle 2.6 miles, do 26 push-ups, host a quiz with 26 questions, create 26 Tik Toks, juggle for 2.6 minutes or anything else you can think of. It can be a sponsored activity, or a donation – £2.60 or £26 – whatever is affordable – it all adds up and will make a big difference to the wellbeing of people living with cancer.
Penny Brohn UK has been supporting the holistic needs of people with cancer for 40 years and remains committed to giving people the support they need during this time of crisis. It is continuing to provide the much-needed support and advice that people living with cancer need during this difficult time in their lives, through online support groups and over the phone one-to-one services.
Ben, a Penny Brohn UK Client said:
‘For two years I’ve needed Penny Brohn. Now they need me. I’m challenging 26 friends and family to complete an ice bucket challenge and donate £5 to Penny Brohn. I can’t wait to see all the videos!’
The mass-participation event organisers behind The 2.6 Challenge are: Human Race, parkrun, The Great Run Company, Run 4 Wales, Grounded Events, London Landmarks, Virgin Sport, Limelight Sports, Threshold Sports, Running High and London Marathon Events. The design and website has been created by Studio Republic and the social media campaign by LiveWire Sport. Both agencies are working pro bono. The campaign is supported by the Charities Aid Foundation, the Institute of Fundraising, the Small Charities Coalition, the Office for Civil Society, Sport England, Let’s Do This, Virgin Money Giving and JustGiving.
For more information or to start fundraising, visit pennybrohn.org.uk/get-involved/twopointsixchallenge